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8 Tips to Write a Compelling LinkedIn Profile Summary
What do you want people to do when they check your LinkedIn profile? Hire you? Connect with you? Of course. Yet most LinkedIn profiles read like “Here’s what I’ve done and why I’m awesome.” It leaves...
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Use Content Curation to Connect with Clients and Prospects
According to B2B Content Marketing: 2014 Benchmarks, Budgets and Trends, roughly 93 percent of your organizations do content marketing. Although you probably already use content marketing, it’s...
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6 Excuses to Stay in Touch with LinkedIn Contacts
Many people struggle with small talk or feel awkward when simply checking in with someone. It gets old to send a note that says, “Hope this finds you well. Just wanted to check in with you. How are...
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Social Media Tools for Financial Advisors
Many financial advisors remain understandably leery about using social media especially in the face of regulatory compliance. However, they may be losing out on opportunities. According to the...
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Advanced LinkedIn Search Tips and Tricks
Many companies, B2B in particular, depend on LinkedIn for lead generation. According to Hubspot’s “The 2013 State of Inbound Marketing” data, 43% of all marketers have found a customer through...
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How Social Media Affects the Customer Decision Journey
Marketing’s main goal is to reach customers at the right time when they’re ready to receive the specific message. For years, they have relied on the traditional purchasing funnel that begins with the...
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Getting the Most Out of LinkedIn’s Company Pages
LinkedIn is doing everything they can to make the professional network even more useful to members. The most recent enhancement is the expanded capabilities of LinkedIn Company Pages, which have new...
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Building Trust Online: Using Social Media
Being transparent is another important part of building trust. And social media offers a great forum for that. But what does it mean? Why is it a good thing? Transparency means showing others who you...
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How to Check Out a Business Online
When you need to hire a contractor or seek a partner, how do you decide which companies to consider and choose a winner? Sure, you could do a Google search and Better Business Bureau check. And those...
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Best 5 Blog Posts: Social Selling
Social media is far more than a distraction or even a networking tool. Your network may be one of the most valuable resources you have, and it’s time to dive into the realm of social selling (if you...
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8 Free Cool Twitter Tools You May Not Know About
This is not a yet-another-post on free Twitter tools. This one lists just eight lesser known free tools offering enough features on the free version to be worth using. (Who wants to check out 30...
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3 Reasons You Should Publish on LinkedIn
You’ve spent a lot of time, effort, and money to get your company’s website working well. Your design team has made it look beautiful and function seamlessly. It’s amply stocked with brilliant content...
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